YOUR Why

Join our client’s team as their Regional Sales Director for Pennsylvania and lead the strategy, execution, and performance of high-impact sales initiatives. In this role, you’ll drive your team to exceed gross enrollment goals by developing and executing comprehensive sales plans, managing both B2B and B2C activities, and building strong partnerships across internal teams and external referral networks. We’re seeking a results-oriented leader who thrives in a fast-paced, performance-driven environment and brings a strategic yet hands-on approach to sales leadership. This role is critical to expanding market presence, strengthening referral channels, and delivering sustained growth through disciplined execution, cross-functional collaboration, and data-driven decision-making.

How YOU Will Spend YOUR Days

Sales Strategy, Plan Development & Reporting (40%):

• Build relationships with internal stakeholders. Create partnerships with operations, clinical, financial, and compliance teams responsible for growth.

• Develop sales, referral channels, and market strategies to drive leads. Strategy to be developed for the region and centers in alignment with the region’s priorities and national sales strategies.

• Develop and implement annual, quarterly, and monthly sales plans with focused channels/accounts, strategies, initiatives, and tactics to achieve referral partner and participant growth targets.

• Integrate and align sales plans with the company’s sales systems to optimize sales team performance.

• Analyze, identify, and grow priority referral channels to maximize referral partner productivity.

• Monitor sales territories for centers and staff to ensure that markets have optimal performance coverage.

• Manage weekly and monthly reporting and accurate forecasting for the company leadership of KPIs.

• Monitor sales/enrollment funnel for health and viability of leads likely to convert.

• Build a brand within assigned region without existing market share.

Sales Management, Supervision, & Talent Development (60%):

• Monitor individual sales team member performance and administer performance management protocols to drive growth and personal development of staff.

• Develop quarterly and monthly sales plans with Outreach Specialists to achieve gross enrollment goals.

• Implement the Sales Bonus Plan and administration of plan for targets and performance payout.

• Reinforce national sales training with sales teams to maximize performance.

• Develop and maintain a funnel of qualified leads and referral sources, including maintaining accurate records of all sales and prospecting activities utilizing the company Customer Relationship Management tool.

• Help set the tone of the department to ensure morale, teamwork, and a positive employment culture of the organization is maintained.

• Coach and mentor center Outreach Specialists on sales approaches, best practices, and tactics to improve channel/source engagement and sales productivity growth.

Travel:

• Travel to referral partner and our client’s worksite locations 50% with 10-20% overnight travel. Increased presence (80-100%) on site at company buildings during start-up period through maturity.

What YOU Bring

Key Requirements:

• Bachelor’s degree in business, marketing, health care administration, or related field from an accredited college/university.

• 11+ years' total related experience, including 5+ years of demonstrated success leading sales teams and delivering on business sales objectives.

• Experience supervising staff in multiple facilities and the ability to communicate via various methods.

• Experience with CRM database systems and sales tracking software, i.e., Microsoft Dynamics, Salesforce, Playmaker, etc.

• Proven ability to interact effectively with senior executives.

• Able to manage a cross-functional team effectively.

• Experience in developing sales strategies and performance management metrics.

• Exceptional verbal and written communication skills.

• Leadership ability, entrepreneurial attitude, and being a good team player.

• Strong training and presentation skills.

• Excellent negotiation and sales skills.

• Able to work under pressure and deadlines.

• A state-issued driver’s license, personal transportation, a good driving record, and auto insurance as required by law.

What Would Set You Apart:

• Master of Business Administration or a related master's level degree.

• Experience in aging and long-term care services.

• 3 years of Medicare Advantage/Managed Medicaid/Commercial Health Plan sales experience.

Location: Onsite in Philadelphia, PA, requiring a mix of in-office and field work to drive relationships, close deals, and coach/mentor the sales team.

Compensation: $150k base + commission

No third parties: no C2C or sponsorship available